Pickles

I found a pickle in my fridge that I can actually taste. I bought them in June after I read this article in the Smithsonian magazine about Why You Like What You Like. In a nut shell: A psychophysicist and food industry consultant, was asked by Vlasic Pickles to crack “the pickle code.” Losing market share to Claussen, the Vlasic executives wanted to know: What kind of pickles did people really want?

• Smithsonian Magazine: June 2013
  
  
  
  

Although the pickles were a little too zesty for me pre-chemo, this time around it was like discovering heroin!